One of the most powerful advertising tool that many successful online marketers use is through article marketing. This involves writing articles with good contents and submit them to articles submission sites, with your website link at the end of the article.
This work in a few ways:
- People who read your article will see your link and might click into your blog, thus you gain traffic and possible sale or subscriber to your blog
- Those who find your content useful might use your article on their website and they got to include your link if they want to republish it. Thus this is free advertising and link to your own blog as well
However, do exercise care in writing articles with content that you think will benefit your readers and they will find it useful. You wouldn’t want others to think that they have just wasted a couple of minutes reading rubbish. You want them to be interested in the content and if possible, draw them to your blog or even republish it on their websites. As the saying goes, if what you provide does not help someone, they will not help you too.
Most of the article submission sites will have a resource box where you can place your links to your blog and promote on your background as well. Overall, write things that is credential to you so as to increase confidence of readers and make them think that you can help them.
There is also a summary column whereby you will write some short sentences. This will be the short sentences that appear at the main page of all the articles under the topic. It provides a brief idea of what readers can expect to read about if they click into the article. Do not under-estimate the importance of these few short sentences. More than often, people will scan through the various articles’ summary and pick to read those with summary that interest them. Therefore, you should spend some time drafting these few sentences that you think can draw people’ attention.
Finally, where to submit your articles? There are 2 ways to submit articles online. You can either submit articles manually to individual sites which is time-consuming or send them automatically using an article submission software.
For a start, I would recommend those of you who are budget-constrain to do it manually first. These are the few important sites that you should not miss submitting articles to. If you do not have the time, at least send to these places:
Good Luck in writing your blog and continue to stay tuned to my next marketing tool on "Pay Per Click".
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